Marketing: Library Research Guide

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Membership of nearly 600 companies representing over 10,000 brands that spend on advertising and marketing. Advances the interests of marketers and promoters.

Members are grocery retailers and wholesalers. Advocates on behalf of their members and conducts conferences and seminars, gathers statistics, produces a number of useful publications.

Multinational organization with over 30,000 members involved in franchising of goods and services in all industries.

Represents a variety of national and state retail associations, plus corporate members from all segments of the retail industry. Conducts conferences on all aspects of retailing.

Represents public relations and communications professionals and provides professional development, sets standards and ethics, and advocates on behalf of the industry.

Mission is to select a number of major public issues, create campaigns around them and produce measurable results. The organization secures donated media on behalf of the campaigns.

Premier foundation in the advertising industry, where practitioners from every avenue of advertising gather to exchange ideas and research strategies. Publishes journals and special reports and holds conferences and seminars.

Represents over 40,000 members and a network of over 200 ad clubs. promotes the business of advertising by working with government, public and professional sectors as the unifying voice for advertising.

National organization represents the interests of the advertising agency business. Its members produce approximately 80% of total advertising volume placed by agencies nationwide. Publishes reports and conducts annual conferences and seminars.

Comprised of over 600 leading media and technology companies that are responsible for selling 86% of online advertising in the U.S. Dedicated to growth of industry, educating on the value of interactive advertising and recommending standards and practices.