Latino Literacy NowLatino Literacy Now has been dedicated to advancing the cause of reading and promoting literacy in the Latino community since their first event (the Los Angeles Latino Book, Culture and Travel Festival) held at the Los Angeles Convention Center in 1997. By the end of 2011, Latino Literacy Now had produced 64 Festivals, Book Awards and Folklorico Dance competitions around the United States drawing more than 875,000 participants and attendees.